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Why your business needs an app more than ever

An app could bring you a considerably business growth

Why your business need an app; Nowadays it is not enough existing as a company, if you want to be ahead in the business world it is essential to have a well-defined path and a virtual identity involving multiple channels, social media, SEO strategies, and more recently mobile Apps.

Back in the mid-90’s the business world asked a question, should my company have a website? The pass of time gave the answer. Now is almost impossible to conceive a government organization or a successful business without one.

As time goes by the question changes as fast as our technology changes as well; should my company have an email? Should my company be advertised on social media?

Nowadays it is not enough existing as a company, if you want to be ahead in the business world it is essential to have a well-defined path and a virtual identity involving multiple channels, social media, SEO strategies, and more recently mobile Apps.

Smartphones have become a part of us, an extension of our bodies (how many of us haven’t said I ran out of battery instead of, my phone ran out of battery), we see most of the world through our screens and cameras, it is very likely the first and last thing we see every day,  e-mails, reminders, music, chats, games, photos and a long list of, etc.

They are close and personal devices, of which most of us keep close 24/7. That’s why there is where we should place our brand; the use of smartphones has become the main internet access point, taking over personal computers; around 80% of the time we use our smartphones is dedicated to Apps.

Defining an App

An App is a program that is installed on the user’s smartphones or tablets.

An Application is part of our smartphones, a very appreciated place among brands. The icon that identifies it, with the image of the company is always there to be seen, reminding users of our existence, both when using it and when they are performing a different task.

Remember, when the user is working, he looks at the screen, the same when bored, when traveling, he looks at the smartphone, when he is communicating, or having fun, reading emails, etc.

One of the App’s greatest strengths is the immediate access, it is enough to touch the icon to start it, no need to open a browser, writing web addresses or using search engines. In a world where the speed of response is everything, Apps are the best bonding between user and provider.

Interfaces perfectly adapted to mobile devices allows customers to navigate from their mobile or tablet with ease and optimal usability. If it is well developed, the utility of a mobile App is superior to that of a conventional web, since not only its interface but the information and the content are all designed and developed for a mobile device.

Finally, the App’s presence in the most important app stores – Google Play, App Store and Windows – would likely generate a significant increase in the number of organic searches from mobile devices, improving SEO positioning.

Advantages of having an App

The first great benefit we will highlight for business.

Our App will be present on our customers’ smartphones. Every time they use their smartphones our brand will appear before their eyes, keeping our presence in the minds of our users.

Think about how much money companies invest in advertising: radio, TV, billboards, etc., a need that our App will fulfill for us by occupying a privileged place in the mobile of our users and potential customers.

You will have a prompt and close communication with your clientes

Available 24/7.

An app installed on the smartphone, accessible for immediate use, unlike a website that requires to open the browser type and search for what users are looking for – typing on the screen and on the move with our smartphones is by far more difficult than just click the icon.

The best UI/UX practices could be finded in an app

Privacy and user experience

The omnipresence and intimacy of Smartphones make of them the perfect place to position our brands, as mentioned some lines before we’ll always be close 24/7.

In addition to the fast response offered by an App, the features of the same combined with other Smartphone features, such as a camera, the compass, the possibility of store data or operate without an Internet connection, all that allows the user to create a more exciting and interactive experience.

The information, contents or tasks that can be performed in the App are often different from what is found on the website. This is a key element since a big challenge for an App is to be practical and user-friendly, so the content must be optimized for the size and use scenarios of a Smartphone.

Find here the best practices to reduce the gap between your developers and designers team.

A.K.A. Innovation

Apps A.K.A. novelty, they use an innovative and youthful language, that allows connecting with users looking for companies with modern and innovative images.

Market presence: Advertise your product

Our App will be seen by many more people in different app stores such as iTunes, Google Play, etc. On their own Apple and Google have millions of daily searches. With an App there our company will appear in the organic searches from mobile devices, it will help the brand image.

Not all the companies have a mobile app, why not get ahead of them on the game? create your App and stand out of the rest.

Expand the reach of your brand

Your brand can hit other channels and be always present in your client devices

Apps extend the commercial reach of their brands, products, and services, sharing data stored on servers, providing the user with a consistent and enhanced experience.

Push notifications are user-approved messages sent from a server to the Smartphones, specifically for Apps, but with no need for the same to be executed, like an SMS, but free since they are sent via the Internet.

This provides an effective communication channel, a centralized proactive action that allows you to “wake up” the App remotely to keep the user active and interested in our brand.

Engage generator

Generate loyalty

The best thing about mobile channels is that businesses now have the ability to interact with their clients in real-time, depending on the location, time zone, and preferences, providing the opportunity to create a unique profile based on that.

This provides an effective communication channel, a centralized proactive action that allows you to “wake up” the App remotely to keep the user active and interested in our brand.

The best thing about mobile channels is that business now has the ability to interact with their clients in real-time, depending on the location, time zone, and preferences, providing the opportunity to create a unique profile based on that.

Click here and contact us to know build your dream product.

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